[Images show before and after] PanChannel's existing site looked stuck in the mid-2010s, didn't work well on phones, and made it hard for visitors to find what they actually wanted. For a company selling a modern, AI-native broadcast platform, the site was undercutting the product it was meant to showcase.
[Images show before and after] PanChannel's existing site looked stuck in the mid-2010s, didn't work well on phones, and made it hard for visitors to find what they actually wanted. For a company selling a modern, AI-native broadcast platform, the site was undercutting the product it was meant to showcase.
We rebuilt the site from scratch in plain HTML, CSS, and JavaScript with a clean, modern visual direction and a mobile-first layout. The information architecture was reorganized so visitors landed on what mattered, and the whole experience finally matched the quality of the platform behind it. The project was priced as a strong-value engagement for Trent and the PanChannel team.
## What we built PanChannel's previous site had aged poorly. The visual style felt dated, the layout broke on mobile, and the navigation made visitors work too hard to find basic information about the platform. For a company whose product is autonomous streaming built for the AI era, the marketing site was sending the opposite signal. We took the whole thing back to the studs. We delivered a hand-built static site in plain HTML, CSS, and JavaScript. No CMS, no framework overhead, no plugin sprawl. Every page loaded fast, every breakpoint behaved, and the structure put the most important content one tap away. ## Tech HTML, CSS, JavaScript. Static, lightweight, and easy to maintain. ## Results The new site finally looked like the platform it represented. Mobile visitors got a real experience instead of a broken desktop view. The information architecture was reorganized so visitors found what they needed without digging, and the visual direction lined up with PanChannel's AI-native positioning. We also gave Trent and the team a strong-value price on the engagement. ## What is next Iterate on content as the product evolves, layer in analytics, and explore lightweight conversion improvements as traffic patterns settle in.
modern redesign
mobile-friendly responsive layout
clearer information architecture
faster lightweight build with no CMS overhead
on-brand visual direction aligned with the AI-native product positioning
delivered at a strong-value price point
Jon Gardner
Software Developer
Jesse Sulo
CEO
